by Eugenio La Mesa
Lino Banfi is our testimonial for birthday solidarity, and he has devoted his Facebook Fan Page (which has more than 255,000 fans) for this purpose. Here’s his comment in this regard:
“I’ve really taken to heart this initiative as Lino Banfi, as UNICEF ambassador and as a grandfather. So I invite everyone to have a solidarity birthday with Cure2Children.”
Meeting with Lino
The story behind this: Pietro Sodani and I are childhood friends of Lino’s son Walter, and in September 2009 (having just returned from a trip to Bangladesh where we made an agreement with the Nobel laureate Professor Yunus), one Saturday we went to his house and talked to him about what we were doing with Cure2Children, he listened to us with interest and said “How can I help you?” we replied by saying that he could act as spokesperson for solidarity birthdays, and after a few days he gave us the picture with the Cure2Children balloon which is on the site, in our Fan Page and brochures.
Facebook Fan Page
After a month, I noticed by accident that there was a Fan Page on Facebook for Lino Banfi with more than 250,000 fans, I called Walter, who confirmed to me that this was not managed by them. Then through Facebook I inquired about what could be done and the procedure to terminate on the grounds identity theft. Within days, we solved it, and now the Fan Page is maintained by Lino and Walter, assisted by me for the strategy of social media marketing.
Thanks Lino and Walter for your big heart, and for working to help Cure2Children and the children we cure.